the journal
How to be a better brand storyteller [guide + examples]
Your brand story helps you stand out from the crowd and build human connection into your business. Here’s some of our favourite brand stories and how you can become a better brand storyteller.
What are the 12 brand archetypes (and why do they matter)?
If you really want to experience the impact of damn good words, then you need to start by taking an enormous step back… Who actually is your brand, at its very core? Discover all about the world of brand archetypes.
How storytelling can transform your brand (and how to do it well).
Brand storytelling is a fantastic, inspiring and pretty much unparalleled way to take your marketing to the next level.