the journal
How to be a better brand storyteller [guide + examples]
Your brand story helps you stand out from the crowd and build human connection into your business. Here’s some of our favourite brand stories and how you can become a better brand storyteller.
What are the 12 brand archetypes (and why do they matter)?
If you really want to experience the impact of damn good words, then you need to start by taking an enormous step back… Who actually is your brand, at its very core? Discover all about the world of brand archetypes.
Why now, more than ever, it’s time to be human in your content.
If you’re choosing to still show up online, this is your opportunity to peal back the layers and shake off some of those business barriers. Learn how to show your ‘human side’ in your content marketing.
5 Brand Storytelling Mediums (and why they work).
Brand storytelling is a narrative; it’s an emotive, authentic representation of your brand and the journey you have taken to get to where you are today. Learn how to incorporate it into your content marketing.
How storytelling can transform your brand (and how to do it well).
Brand storytelling is a fantastic, inspiring and pretty much unparalleled way to take your marketing to the next level.