6 reasons your business needs a blog.

Do you have a business blog?

Maybe you do. But you don’t really update it. It just sits there, sadly like the last kid getting picked for the netball team (*cough* me). Or perhaps you’ve accepted you don’t have the time and so you got rid of it. You never had one to start off with.

Right. Are you paying attention? Business blogging matters.

And okaaaay. You’ve got 10291092 other things to do. But if you aren’t counting regular, fresh and value heavy content production high on on that list of 10291092 things… well, you’re missing a serious trick.

With over 409 million people viewing over 21 billion blog pages every month (and that’s JUST through WordPress), the desire for quality blogging material isn’t going anywhere anytime soon. If anything, that desire is only growing.

So how can a blog actually help your business?

Organic blog content provides something totally different to your marketing channels. It fuses expertise with personality, whilst boosting traffic and connections.

What marketing hack could be better? Take a look at my top 6 reasons your business needs a blog, and why you should launch one immediately.

Blogs drive serious traffic to your website; Google is their BFF.

Blogging is fantastic for steering serious traffic to your website from totally new audiences. Why? Because search engines like Google LOVE them. By making your content search engine optimised, you’re more likely to rank higher on search engine result pages, putting your work in front of people who are genuinely interested in your industry.

Keywords, regular fresh content and topics built around user intent will all help boost your SEO game, making sure you are FOUND.

A business blog can make you an authority.

Your business blog is the space to show that you know your sh*t. Tailor your posts around subjects that YOU are the expert on. And then shout about those subjects from the roof.

No one is going to hire you if they don’t trust your knowledge. So prove it to them. This. Is. Your. Jam.

They help you build deep, meaningful connections.

Blogging offers a brilliant opportunity to start a dialogue with your audience. By having an active comments section, you can actually have 1 on 1 chat with your potential leads. This is a great way to be seen as a human, rather than just a business.

Plus, by producing authentic, value adding content (rather than just sales sales sales), you’re showing you have your customer at your company’s heart. Basically? They come for the blog, stay for the service.

A blog is the perfect place to stand out from your competitors.

I harp on (and on… and on…) about the importance of telling your brand story, but blogging really is an ideal way to do it. It’s the place you can inject EVEN MORE personality. You can raise your voice. Do things differently. Utilise video. Get personal.

Here lies the opportunity to carve out an area that your competitors haven’t tackled yet… or, if they have carved it out already, to do it with 10000 x more vibrancy.

Business blogs provide fantastic digital content.

You’re content planning. Your mind has gone blank. Lucky you, you’ve got a library of blogs to filter out through all your marketing channels!

Blogs make for perfect social media and e-marketing content; plus, the more you share them, the more eyes they’re going to get in front of.

Even better, they make for great content for your readers to share. I mean, how many times have you shared something you’ve read online through your own channels? It’s an easy, quick way to reach more and more and moooooore people.

Blogging is a key way to build your mailing list.

Looking to increase your mailing list? Why not use your blog to give a “sneak peak” of your content, then use your mailing list as a way to “sell up”.

For example, your blog could list reasons something is important for your customers (like this blog!) and your mailing prompt could be a call to action offering a guide on SEO for beginners.

Whilst you don’t want to give ALL your expertise away for free, this can be a really nifty way to collect data and open another portal for connection.