the journal
How to be a better brand storyteller [guide + examples]
Your brand story helps you stand out from the crowd and build human connection into your business. Here’s some of our favourite brand stories and how you can become a better brand storyteller.
How to emotionally connect through your writing.
One of the best ways to emotionally connect with your customers is through your words. If written authentically and with purpose, your words have the power to strike up genuine emotions and desire within your readers.
12 Lead Generation Strategies to Boost Your Reach
Lead generation is a cost-effective, results-driven way to capture interest that converts into sales. But, how can you tie it into your content marketing strategy in a genuine, authentic and brand-oriented way?
Why now, more than ever, it’s time to be human in your content.
If you’re choosing to still show up online, this is your opportunity to peal back the layers and shake off some of those business barriers. Learn how to show your ‘human side’ in your content marketing.
6 reasons your business needs a blog.
Organic blog content provides something totally different to your marketing channels. It fuses expertise with personality, whilst boosting traffic and connections. Read my article for 6 reasons your business needs a blog.
How storytelling can transform your brand (and how to do it well).
Brand storytelling is a fantastic, inspiring and pretty much unparalleled way to take your marketing to the next level.